April 30, 2018 – MAX Weekly

April 30, 2018 – MAX Weekly

HEADLINER Building A Multicultural Marketing Strategy That Works At nearly 60 million people, U.S. Latinos represent a significant market for American brands. But of course, Latino identity is more complex than a singular label. READ MORE (Music Audience Exchange)...
March 26, 2018 – MAX Weekly

March 26, 2018 – MAX Weekly

HEADLINER Playola: Reckoning with Music’s Newest Kingmaker If music streaming services are the new kingmakers, then what is the game to be played? READ MORE (Music Audience Exchange) OPENING ACTS U.S. Music Industry Hits Highest Revenue Mark in a Decade, Fueled...
February 5, 2018 – Marketing

February 5, 2018 – Marketing

HEADLINER Five Of The Best Music-Driven Super Bowl Commercials Forbes contributor: Doritos Blaze vs Mountain Dew, Amazon, Squarespace, Michelob Ultra & Budweiser READ MORE (Forbes) OPENING ACTS Here’s What Happened During The Pepsi Super Bowl Halftime Show...
January 29, 2018 – Music

January 29, 2018 – Music

HEADLINER Copyright Royalty Board Boosts Songwriters’ Streaming Pay Nearly 50% The new rate will be based on the greater of either 1) a percentage of revenue or 2) total content costs. READ MORE (Variety) OPENING ACTS Spotify’s Tuma Basa Shares How Artists...
January 1, 2018 – Marketing

January 1, 2018 – Marketing

HEADLINER The 10 Best Branded Content Partnerships Of 2017 Branded content partnerships continue to grow in popularity, with advertisers allocating larger budgets towards the practice. This year, we saw an increased focus on inspirational content. READ MORE (Ad Age)...