August 28, 2017 – Marketing

August 28, 2017 – Marketing

HEADLINER Taylor Swift’s Face Is Going To Be On UPS Delivery Trucks Across The Country UPS has also launched a contest to win a flyaway package with tickets to a Taylor Swift concert, airfare, hotel, dinner, and “a makeover experience.” READ MORE (Billboard)...
June 26, 2017 – Music

June 26, 2017 – Music

HEADLINER How Major Lazer Bet On Diversity (And Data) To Make Global Hits “I shifted my goal to just make singles, because no one really buys our albums,” says Diplo. “What’s our platform that works? It’s streaming. The audience controls music now. That’s in our...
June 26, 2017 – Marketing

June 26, 2017 – Marketing

HEADLINER Sprite Releases Its First Music Video, New TV Spot The seasonal campaign, which is part of the brand’s “Wanna Sprite” umbrella campaign, is based on Sprite’s offering limited-time cans and bottles bearing lyrics from six different rappers. READ MORE...