May 29, 2018 – MAX Weekly

May 29, 2018 – MAX Weekly

HEADLINER How Music Discovery Has Been Impacted By Technology We explore how technology shapes the way we discover, consume, and share music. We also take a look at how both musicians and marketers can use technology to create a personalized and impactful experience...
May 21, 2018 – MAX Weekly

May 21, 2018 – MAX Weekly

HEADLINER How Music Can Connect Us Across Cultures In a world of segmentation, where we often define ourselves by our differences, music offers a chance for shared experiences. Understanding the unifying power of music can help brands create messaging that will...
April 30, 2018 – MAX Weekly

April 30, 2018 – MAX Weekly

HEADLINER Building A Multicultural Marketing Strategy That Works At nearly 60 million people, U.S. Latinos represent a significant market for American brands. But of course, Latino identity is more complex than a singular label. READ MORE (Music Audience Exchange)...
February 12, 2018 – Music

February 12, 2018 – Music

HEADLINER Inside Music’s Merch Gold Rush As album sales have tanked, labels are creating everything from $1,000 artist-branded jackets to punk-rock board shorts. READ MORE (The Rolling Stone) OPENING ACTS Golfers Flock To Concerts As Nasvhille’s TopGolf...
February 5, 2018 – Music

February 5, 2018 – Music

HEADLINER Super Bowl’s Most Shazamed Ads: Iggy Azalea, Skylar Grey & More Days after Iggy Azalea released her new single “Savior,” featuring Quavo, the song appeared in a Super Bowl ad that was the most-Shazamed song during the Feb. 4 broadcast, according...