Press

PR Contact

Cassady Nordeen
Senior PR Director
718-644-0273
cassady@blastpr.com

Quick Facts

Founded: 2014
CEO: Nathan Hanks
Headquarters: Dallas, TX; Culver City, CA

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LATEST NEWS

Still a ‘teenager in company years’, MAX leaves nest for new home in Frisco

September 2017

Founded in 2014, Music Audience Exchange is young—but it’s earning A’s in school and recently moved into a new space in Frisco. The consumer marketing company pairs brands with musicians and will reach eight-figure revenue in 2017, CEO Nathan Hanks told the Dallas Business Journal.

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Coors Light Celebrates New Radio Music Acts To The MAX

August 2017

Inside Radio recognizes and highlights how Coors Light is engaging diverse millennial audiences through music.

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MAX Co-Founder George Howard: Examining The Music Industry & Blockchain

August 2017

Future Tech Podcast interviews George Howard, MAX Co-Founder and Head of Music, about how MAX is helping artists create more sustainable careers on their own terms.

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Tuning Into Podcast Sponsorship, Programmatic Audio And Native Audio Sponsorships

August 2017

Marketing Land’s Kevin Lee interviews MAX Founder and CEO Nathan Hanks about the big opportunites for brands to bring music to fans.

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Portada: Spotify, Sanofi, Coors Light…

August 2017

Portada highlights how Coors Light and MAX are elevating NYC-based bachata artist Kewin Cosmos as part of the full “My Climb. My Music.” marketing program.

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Curated Playlists’ Rise To Power

August 2017

Hypebot shares music consumption analysis by Brian Reitz, Marketing Manager, Artists at MAX.

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The Rise of Curated Playlists

August 2017

Brian Reitz, Marketing Manager, Artists at MAX, analyzes in Music Business Journal how music consumption trends are starting to affect curators and creators.

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Carlos Diaz De Music Audience Exchange: Anunciantes Deben Considerar Matices Culturales Al Elegir Música O Artistas Para Mercado Hispano

August 2017

MAX’s Co-Founder and CRO Carlos Diaz gets recognized by PRODU TV for a recent MediaPost op-ed urging marketers to consider nuances when marketing to multicultural audiences.

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Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

August 2017

MAX’s Co-Founder and CRO Carlos Diaz argues in a MediaPost op-ed that marketing to multicultural audiences isn’t one-size fits all.

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Coors Light Taps Local Music Acts To Connect With Local Audiences

July 2017

GeoMarketing reports on how MAX and Coors Light are driving results with national music program “My Climb. My Music.”

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Coors Light Rolls Out Local Musicians Initiative

July 2017

Karlene Lukovitz of MediaPost highlights how MAX and Coors Light are fostering engagement and brand loyalty among millennials with local musicians.

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Coors Light Documents The Climb Toward Music Success Via New Artist Initiative

July 2017

David Kirkpatrick of Marketing DIVE analyzes how Coors Light’s partnership with emerging artists via MAX reflects a growing trend in brand marketing.

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Q&A: Harnessing The Power Of Music

July 2017

Aaron Baar of MediaPost interviews MAX’s VP of Product Jeff Rosenfeld about the music industry, data science, MAX’s process for partnering brands with artists, and more.

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Dr Pepper Partners with Country Artist to Engage Consumers

June 2017

Alexander Neely of Direct Marketing News highlights a partnership between Dr Pepper and country star Brett Eldredge. Jarred Goldner, MAX’s Director of Artist Relations, discusses how the partnership happened and why it’s working.

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Can Tidal And Jay-Z Get Sprint New Users?

June 2017

Reema Khrais of Marketplace consults with MAX Cofounder George Howard on the factors affecting and influencing the music streaming economy.

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Streaming Concerts Is The New Gateway For Brands Into Music

June 2017

In her latest Forbes piece, Melissa Daniels interviews MAX’s Cofounder and CRO Carlos Diaz about some of the newest ways brands are investing in the music industry.

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Music, the Great Unifier in these Divided Times

May 2017

MAX’s VP of Product Jeff Rosenfeld joins a Direct Marketing News podcast to explain why “marketers should consider music in their segmentation efforts, and why music resonates so strongly as a demographic unifier.”

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Music Audience Exchange Creates Strategic Music-Brand Partnerships

April 2017

MAX Co-Founder George Howard talks about how Music Audience Exchange is “changing the music industry” in a live interview with Cheddar Media.

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“If I Knew Then” with Nathan Hanks, CEO of MAX

April 2017

Beth Newhart of Crain’s interviews MAX Founder and CEO Nathan Hanks about how a key lesson he learned early in his career affects the way he conducts business today.

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Virgin Atlantic’s First Podcast Features MAX Co-Founder

April 2017

Virgin Atlantic launches its co-branded podcast “The Venture” with a deep look into Kill Rock Stars, “one of indie rock’s most respected record labels.” George Howard, MAX co-founder, is interviewed in the podcast’s inaugural episode.

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Music Audience Exchange Looks To Grow Engineering In LA After Funding

April 2017

SocalTech highlights opportunities at MAX for software engineers and data scientists.

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How Tech Entrepreneurs Can Excel Outside Silicon Valley

April 2017

Andrea Huspeni of Entreprenuer interviews MAX Founder and CEO Nathan Hanks about his unique approach to building a business.

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