Press

PR Contact

Cassady Nordeen
Senior PR Director
718-644-0273
cassady@blastpr.com

Quick Facts

Founded: 2014
CEO: Nathan Hanks
Headquarters: Dallas, TX; Culver City, CA

Social Pages

       

LATEST NEWS

Sounds Like Soft Drinks: Music Audience Exchange

October 2018

How to build a database of the world’s musical artists; and match them to products and consumers…

Read More

 


Music Audience Exchange’s Nathan Hanks is Bringing Brands Into the Music Ecosystem

October 2018

Nathan Hanks, Founder & CEO of Music Audience Exchange, sits down with Ad Age President & Publisher Josh Golden to discuss how bringing brands and artists together is helping marketers deeply engage their audience…

Read More

 


How Platform Strategies Continue To Create Value

September 2018

Platforms were once considered small and even quirky additions to business strategy. This is no longer the case…

Read More

 


The Soundtrack of Sports Marketing

August 2018

Beyond the confines of the stadium, music, marketing, and sports come together to create what can often be a strange marketing stew…

Read More

 


Planning Tomorrow’s Platform Markets Today

August 2018

Entertainment and healthcare are two more industries that must quickly adopt innovative platform models…

Read More

 


Marketing To Hispanics Isn’t Total Market Vs. Multicultural, It’s About Knowing Your Audience

July 2018

Marketing that represents the diversity of America has come a long way in recent years, but the focus on total market and the widest possible reach is pushing marketers toward a false choice…

Read More

 


MGT112: Promote Your Band By Promoting A Brand

June 2018

On this Music Growth Talks episode, Nathan shared details on how their matching engine maps 1.8 million artists…

Read More

 


Smart Speakers Are Listening; Brands Can Help Us Find Our Voice

June 2018

Marketers have taken notice of this powerful trend. But just as early experiments in branded mobile apps hinged on utility, success in the smart speaker space depends on brands enriching our everyday lives…

Read More

 


Building a Multicultural Marketing Strategy That Works

April 2018

Today’s marketers, recognizing that multicultural audiences in the U.S. represent a massive opportunity, are seeking new ways to engage and define those communities…

Read More

 


New Tool Aims to Connect Brands and Artists Based On Fans’ Music Tastes

April 2018

Brand speak aside, what MAX has done with its Artist Matching Engine is create a database of information based on the listening and lifestyle habits of fans of more than 1.8 million artists across 900 genres…

Read More

 


The Music That Unites Us

March 2018

Today’s communal bonds are more powerful than ever before, thanks to the digital revolution. Online playlists connect tens millions of people into a tapestry of overlapping communities…

Read More

 


Why More And More Brands Are Catering To Country Music Fans

March 2018

In mid-February, when Ford unveiled its Ford Month Truck campaign with country star Brantley Gilbert, the carmaker used data science from Music Audience Exchange…

Read More

 


10 Best Tech Startups in Plano

March 2018

The Tech Tribune staff has compiled the very best tech startups in Plano, Texas. In doing our research, we considered several factors including…

Read More

 


How Technology Disrupted What It Means To Be “Cool” And The New Role That Brands Play

February 2018

Rosemary Waldrip, VP Marketing at Music Audience Exchange explains, how today’s stars can come from anywhere…

Read More

 


Frisco-Based Music Audience Exchange Wants ‘To Shake Things Up in Music’

February 2018

Getting your name out there in the music business was tough before the internet came along…

Read More

 


Top 10 Super Bowl ‘Music Moments’

February 2018

We invited folks from around our organization to give thoughts on their favorite “music moments” of the Super Bowl, and have rounded up a compilation…

Read More

 


Dare To Drop: Top Challenges For Marketers Set To Intensify in 2018

January 2018

Executives from Top Marketing Technology Companies Participated in Our Predictions Series 2018 and Identified the Top Challenges That Marketers Would Face in 2018…

Read More

 


Industry Profile: Music Audience Exchange (MAX)

January 2018

One of the challenges music artists face today is promoting their music in an efficient way to garner traction and more fans…

Read More

 


Spotify Tempts Investors With Report Of 70 Million Subscribers

January 2018

Streaming provider plans to list shares in first quarter. Music industry sales have grown three years in a row…

Read More


Experts Share Predictions On The Digital Audio Ecosystem In 2018

December 2017

Programmatic audio has seen great strides in 2017; and as technological capabilities continue to advance…

Read More


We Are What We Listen To: How Music Makes Our Identity

November 2017

There’s a BuzzFeed quiz that promises to guess your age based on how you answer nine questions about pop music…

Read More


Are We There Yet? 360 View Of Customer Journey

November 2017

Marketers certainly know more about their customers today than in the early days of the Web…

Read More


CMOs, Audiences Move To Their Own Beats

November 2017

Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles…

Read More


Frisco Startup MAX Drives Brand Engagement Through The Power Of Music

November 2017

MAX uses proprietary technology to catalog artists from 760 different genres of music, breaking the demographic down by age, location and race…

Read More


Brands Supporting Emerging Music & Artists

October 2017

Budweiser partnered with Boiler Room and hosted a series of events around the globe…

Read More


US Marketers Spend 10x More On Sports Than Music – But Why?

October 2017

Marketers spend money on sports because collectively, football, baseball, basketball and hockey form a reliable channel and attract a massive consumer base…

Read More


Techweek 100 Dallas

October 2017

Nathan Hanks, Co-Founder & CEO of Music Audience Exchange joins the top 100 in Dallas…

Read More


Tom Petty’s Place Among the Music Greats

October 2017

Twenty-four hours that broke the hearts of musicians and music fans: Thoughts on the death of Tom Petty and the shooting massacre in Las Vegas. Sue’s guest is George Howard, Berklee College of Music…

Read More


Eminem Fans May Soon Have A Chance To Profit From Their Hero

September 2017

Rapper Eminem is one of a handful of artists with two albums that have had 100-week runs on the Billboard charts…

Read More


No Sellouts: How Fans Become Customers When An Artist Keeps Control

September 2017

For musicians, technology is a double-edged sword. Today, every musician has access on a laptop to the full firepower of a recording studio. And when they’ve created their masterpiece…

Read More


Music Audience Exchange Adds Leadership, Moves Headquarters To Frisco To Support Rapid Growth

September 2017

Digital platform Music Audience Exchange (MAX)  has announced the appointments of Greg Glenday (Shazam) to its Board of Directors, Steve Fullbright as Chief Operating Officer (COO), and Lara Dulaney as VP of Finance…

Read More


Music Audience Exchange (MAX) Bolsters Leadership And Moves Headquarters To Support Rapid Growth

September 2017

Appointments include Shazam CRO Greg Glenday to Board of Directors, Steve Fullbright as Chief Operating Officer and Lara Dulaney as VP, Finance & Controller…

Read More


Still A ‘Teenager In Company Years’, MAX Leaves Nest For New Home In Frisco

September 2017

Founded in 2014, Music Audience Exchange is young—but it’s earning A’s in school and recently moved into a new space in Frisco. The consumer marketing company pairs brands with musicians and will reach eight-figure revenue in 2017, CEO Nathan Hanks told the Dallas Business Journal…

Read More


Coors Light Celebrates New Radio Music Acts To The MAX

August 2017

Inside Radio recognizes and highlights how Coors Light is engaging diverse millennial audiences through music…

Read More


MAX Co-Founder George Howard: Examining The Music Industry & Blockchain

August 2017

Future Tech Podcast interviews George Howard, MAX Co-Founder and Head of Music, about how MAX is helping artists create more sustainable careers on their own terms…

Listen


Tuning Into Podcast Sponsorship, Programmatic Audio And Native Audio Sponsorships

August 2017

Marketing Land’s Kevin Lee interviews MAX Founder and CEO Nathan Hanks about the big opportunites for brands to bring music to fans…

Read More


Portada: Spotify, Sanofi, Coors Light…

August 2017

Portada highlights how Coors Light and MAX are elevating NYC-based bachata artist Kewin Cosmos as part of the full “My Climb. My Music.” marketing program…

Read More


Curated Playlists’ Rise To Power

August 2017

Hypebot shares music consumption analysis by Brian Reitz, Marketing Manager, Artists at MAX…

Read More


The Rise Of Curated Playlists

August 2017

Brian Reitz, Marketing Manager, Artists at MAX, analyzes in Music Business Journal how music consumption trends are starting to affect curators and creators…

Read More


Carlos Diaz De Music Audience Exchange: Anunciantes Deben Considerar Matices Culturales Al Elegir Música O Artistas Para Mercado Hispano

August 2017

MAX’s Co-Founder and CRO Carlos Diaz gets recognized by PRODU TV for a recent MediaPost op-ed urging marketers to consider nuances when marketing to multicultural audiences…

See More


Culturally Hi-Def: How To Integrate Music Into Cultural Marketing

August 2017

MAX’s Co-Founder and CRO Carlos Diaz argues in a MediaPost op-ed that marketing to multicultural audiences isn’t one-size fits all…

Read Op-Ed


Coors Light Taps Local Music Acts To Connect With Local Audiences

July 2017

GeoMarketing reports on how MAX and Coors Light are driving results with national music program “My Climb. My Music”…

Read More


Coors Light Rolls Out Local Musicians Initiative

July 2017

Karlene Lukovitz of MediaPost highlights how MAX and Coors Light are fostering engagement and brand loyalty among millennials with local musicians…

Read More


Coors Light Documents The Climb Toward Music Success Via New Artist Initiative

July 2017

David Kirkpatrick of Marketing DIVE analyzes how Coors Light’s partnership with emerging artists via MAX reflects a growing trend in brand marketing…

Read More


Q&A: Harnessing The Power Of Music

July 2017

Aaron Baar of MediaPost interviews MAX’s VP of Product Jeff Rosenfeld about the music industry, data science, MAX’s process for partnering brands with artists, and more…

Read More


Dr Pepper Partners With Country Artist To Engage Consumers

June 2017

Alexander Neely of Direct Marketing News highlights a partnership between Dr Pepper and country star Brett Eldredge. Jarred Goldner, MAX’s Director of Artist Relations, discusses how the partnership happened and why it’s working…

Read More


Can Tidal And Jay-Z Get Sprint New Users?

June 2017

Reema Khrais of Marketplace consults with MAX Cofounder George Howard on the factors affecting and influencing the music streaming economy…

Read More


Streaming Concerts Is The New Gateway For Brands Into Music

June 2017

In her latest Forbes piece, Melissa Daniels interviews MAX’s Cofounder and CRO Carlos Diaz about some of the newest ways brands are investing in the music industry…

Read More


Music, The Great Unifier In These Divided Times

May 2017

MAX’s VP of Product Jeff Rosenfeld joins a Direct Marketing News podcast to explain why “marketers should consider music in their segmentation efforts, and why music resonates so strongly as a demographic unifier”…

Listen


Music Audience Exchange Creates Strategic Music-Brand Partnerships

April 2017

MAX Co-Founder George Howard talks about how Music Audience Exchange is “changing the music industry” in a live interview with Cheddar Media…

Watch


“If I Knew Then” With Nathan Hanks, CEO Of MAX

April 2017

Beth Newhart of Crain’s interviews MAX Founder and CEO Nathan Hanks about how a key lesson he learned early in his career affects the way he conducts business today…

Learn More


Virgin Atlantic’s First Podcast Features MAX Co-Founder

April 2017

Virgin Atlantic launches its co-branded podcast “The Venture” with a deep look into Kill Rock Stars, “one of indie rock’s most respected record labels.” George Howard, MAX co-founder, is interviewed in the podcast’s inaugural episode…

Learn More


Music Audience Exchange Looks To Grow Engineering In LA After Funding

April 2017

SocalTech highlights opportunities at MAX for software engineers and data scientists…

Read More


How Tech Entrepreneurs Can Excel Outside Silicon Valley

April 2017

Andrea Huspeni of Entreprenuer interviews MAX Founder and CEO Nathan Hanks about his unique approach to building a business…

Read More


5 Steps To Success For Every Emerging Artist

April 2017

Starting out as an independent artist is a huge challenge, and positioning yourself for success requires careful planning…

Read More


Music Tech Is The New Music Industry

March 2017

With the rise of music tech, the music industry can no longer stop the march of technology, and businesses and corporations are now working together with musicians and artists…

Read More


Music Audience Exchange (MAX) Closes $6M Funding

March 2017

MAX weaves together 2.4 million artists – from mainstream stars to developing talent – across 765 genres and 200 consumer attributes to find brand-artist matches…

Read More


MAX Helps Musician And Brand Partnerships Go To 11

March 2017

As digital continues to fragment audiences, artists and brands are looking to innovative platforms to deliver better targeted content that delivers on consumer satisfaction and business ROI…

Read More


Music Audience Exchange Wants To Get Musicians Paid

March 2017

In the late 1990s, Volkswagen approached the music label Rykodisc with a proposition. They wanted to take the music of a then-obscure singer-songwriter…

Read More


Chicago Investors Rock And Roll $6M In Plano Company That Matches Music And Marketing

March 2017

Three Chicago investment firms, along with a record label also based in the Windy City, contributed to a round of funding for a Plano company that matches music with ad campaigns…

Read More


Music Matchmaker: Plano Startup That Connects Brands And Bands Raises $6 Million

March 2017

A Plano startup that matches up big brands with musicians for ad campaigns has raised $6 million in a round led by two Chicago-based venture firms…

Read More


The Right Tune: Marketing Startup Music Audience Exchange Raises $6M

March 2017

Entrepreneur Nathan Hanks has added some data analytics to the match-making mix with his music-focused startup…

Read More


In An Ever-Changing Music-Industry, Cash For Hits Remains A Constant

January 2017

As long as there has been a music industry, there have been attempts — both overt and clandestine — to manufacture hits…

Read More


Trusted By:

Covered By:

Member of:

WANT TO CONNECT WITH MUSIC FANS?    Get In Touch

CAREERS   |   CONTACT   |  CASE STUDIES   |  SAMPLES

Copyright ©2018 Music Audience Exchange | Privacy Policy & Terms of Service